The Executive Certificate in International Marketing Faculty

Global Marketing Strategy
Rich Ettenson, Sundaresan Ram

Global Marketing Management
Rich Ettenson, Sundaresan Ram, R. Sukumar

Global Brand Management
Rich Ettenson, Sundaresan Ram

Rich Ettenson, PhD

Dr. Ettenson is Associate Professor of International Marketing, Department of World Business at Thunderbird School of Global Management. His areas of expertise include international marketing strategy, global branding, consumer behavior and the effect of marketing mix variables on consumers' decision making. Prior to joining Thunderbird, Dr. Ettenson served on the faculties of the Graduate School of Business at the University of Chicago, the University of Maryland, College Park and Georgetown University. He also served as an Associate Professor and Head of the Marketing Area in the School of Business at Bond University in Australia.

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Sundaresan Ram, PhD

Dr. Ram is an Associate Professor of Marketing in the Department of Global Business at Thunderbird School of Global Management. Prior to joining Thunderbird in 1992, he was on the faculty at the University of California at Irvine, UCLA and the University of Arizona. He holds a PhD in Business Management (Marketing) from the University of Illinois at Champaign-Urbana (1985), an MBA from the Indian Institute of Management, Calcutta and a Bachelor's in Engineering (Metallurgy) from the Indian Institute of Technology, Madras. Dr. Ram is the Chair of the U.S. Western Region of the Academy of International Business. Dr. Ram is the multiple recipient of the Outstanding Professor Award for Teaching Excellence at Thunderbird and has been nominated for the award on several other occasions.

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R. Sukumar, PhD

Dr. Sukumar is a Clinical Professor of Global Business at Thunderbird School of Global Management, where he teaches Global Product Development, Customer Relationship Management, Data Analysis, Business-to-Business Marketing and Analysis for Strategic Marketing. Dr. Sukumar is also Vice President of Marketing Sciences at IPSOS, Inc., the second largest global market research company. Prior to joining Thunderbird, Dr. Sukumar was on the faculty at the C.T. Bauer College of Business, University of Houston, and Jesse H. Jones Graduate School of Management at Rice University, where he taught in the Executive MBA and MBA program courses in marketing strategy, business-to-business marketing, new product development, marketing research, advanced marketing research and database marketing.

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